Industry
Tea Story
Scope
Web
Duration
9 months
Action Plan
- Website Audit
- Competitor Analysis
- Focus on Brand
- Focus On Locations
- On Page Fixed
- Technical SEO
- Content Gap
- Backlinks
- Focus on High Quality Backlinking Process
Challenge
Despite having nearly 400 organic keywords, the site was generating only 1,213 organic visits/month, indicating low traffic efficiency.
The majority of traffic (61.7%) came from Singapore, showing a lack of geographic diversification.
The site had inconsistent growth spikes, suggesting issues with sustainability and long-term rankings.
Strong competition in the niche from local and global players made it difficult to maintain visibility.
ion in some form.
Approach
Keyword Expansion: Researched and targeted additional keywords across different countries to diversify traffic sources.
Localized SEO Strategy: Optimized for Singapore-specific searches with localized content and technical enhancements.
Content Optimization: Updated existing content and created new blog/product pages to support keyword themes and improve authority.
Technical SEO: Resolved crawl errors, improved internal linking, and enhanced mobile performance to boost overall site health.
Backlink Outreach: Built high-quality backlinks to strengthen domain authority and improve keyword stability.